Former Fox News elder statesman Bill O’Reilly made his return to cable news on Tuesday night, to serve as an analyst for Newsmax TV’s coverage of President Donald Trump’s first State of the Union.
And O’Reilly — who was long the undisputed king of primetime cable news ratings until he was jettisoned from Fox News — absolutely tanked in the ratings.
Newsmax TV was founded by longtime Trump-pal Chris Ruddy in 2014, and is seen by many as an up-and-coming challenger to Fox News.
But even with the former king of cable providing special analysis, the network’s SOTU coverage averaged a paltry 11,000 households, reaching a high of 17,000 households, according to Nielsen rating estimates seen by Mediaite. That, to put it bluntly, is basically a zero in cable news.