The host of the third hour of NBC’s “Today” show and of summer series “Sunday Night With Megyn Kelly” is America’s least-liked TV media personality, according to TheWrap‘s latest study of Q Scores.
Q Scores are an entertainment industry-used measurement of a celebrity or a brand’s likability based on semi-regular surveys of 25- to 54-year-olds. The higher the Positive Q Score, the more survey respondents marked the individual or company as being among their favorites. The lower — well, just ask Megyn.
Kelly, who jumped from a successful primetime show on Fox News last year to a lucrative new gig at NBC, has struggled a bit at her new network. As TheWrap previously reported, “Megyn Kelly Today” ratings in the key demo were down nearly 30 percent in January compared to 2017, when Tamron Hall and Al Roker co-hosted the “Today” hour. While she has strong name recognition — her Familiarity score stands at a solid 41 — her Positive Q Score is a dismal 6.
Here’s the full ranking, from worst to best:
30: Megyn Kelly
27 (tie): Norah O’Donnell, Joe Scarborough, Chris Matthews
25 (tie): Nicolle Wallace, Sean Hannity
24: George Stephanopoulos
20 (tie): Savannah Guthrie, Rachel Maddow, Brian Williams, Carson Daly
15 (tie): Chris Cuomo, Shepard Smith, Robin Roberts, Gayle King, Al Roker
11 (tie): Willie Geist, Chuck Todd, Hoda Kotb, Anderson Cooper
9 (tie): Amy Robach, Tucker Carlson
7 (tie): Lester Holt, Michael Strahan
6: Ginger Zee
5: John Dickerson
2 (tie): Jeff Glor, Lara Spencer, Chris Wallace
1: David Muir
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