In addition to widespread criticism and sluggish ratings, Megyn Kelly is facing another impending crisis. After three weeks on TV, celebrities aren’t rushing to sit down with her.
A number of publicists who spoke to Variety expressed discomfort with the idea of booking their clients in the third hour of “Today,” which has now been retitled “Megyn Kelly Today.” These publicists, however, said they are still eager to take their talent to other blocs of the morning show. “I’m not booking anyone on her show,” says a high-powered publicist, with a roster of big names, who asked for anonymity due to her overall relationship with “Today.” “I literally haven’t pitched anyone even from right out the gate. The buzz that is out there is so bad.”
Another well-known publicist, who represents one of the celebrities who has appeared on Kelly’s show, wasn’t pleased with the interview. “I won’t plan to have others go on,” the publicist said. “None specifically have been offered or asked to, but it’ll be my preference not to.”
Celebrities are a sweet spot for daytime TV. Katie Couric launched her talk show on ABC in 2012 with a gushy interview with Jessica Simpson, who revealed her post-baby body for the moms watching at home. Meredith Vieira landed Jennifer Lopez in 2014. And despite those big gets, viewers still didn’t tune in, which led both shows to being cancelled after two years.