MSNBC’s “Morning Joe” had its highest-rated show ever and the network’s highest-rated program ever in the time period when 1.7 million viewers tuned in on Friday, one day after President Trump personally attacked co-hosts Joe Scarborough and Mika Brzezinski on Twitter.
Trump’s tweets clearly brought attention to the MSNBC morning show, as it finished Friday as the No. 1 morning show in cable news in both total viewers and the key demo of adults age 25-54 with 408,000 viewers in the category. Scarborough and Brzezinski were scheduled to be on vacation but stopped by their show to discuss the situation.
During the second quarter of 2017, “Morning Joe” averaged 997,000 total viewers and Friday’s show gained 70 percent despite Q2 being the show’s best quarter ever — despite the president’s tweeted claims last week that the show is “poorly rated.”
Last Thursday, “Morning Joe” averaged 955,000 total viewers and 210,000 among the demo during the last episode before Trump’s personal attack.