Former NFL quarterback Colin Kaepernick’s “Dream Crazy” Nike commercial was nominated for an Emmy Award for outstanding commercial.
Nike announced Kaepernick as the face of its “Just Do It” campaign last September, prompting immediate backlash due to his controversial decision to start kneeling during the national anthem at NFL games in 2016. The move, he said, was an effort to protest systemic racial injustices against the African-American community in the country.
The “Dream Crazy” commercial, which also referenced star athletes such as Serena Williams, LeBron James and Shaquem Alphonso Griffin, highlights people who aspire to go beyond athleticism and be the best in the world at what they do. It scored a 2019 Emmy nod for outstanding commercial alongside impressive ads for Netflix as well as Apple’s Macbook and iPhone XS.
“Believe in something, even if it means sacrificing everything,” Kaepernick, who has not played in the NFL since failing to re-sign with the 49ers, says in the ad.
The ultra-woke Kaepernick is famous for disrespecting the national anthem as well as pressuring Nike into dropping their Betsy Ross American Flag sneaker design.