Fans know Coldplay for their song “Yellow,” but the band prefers to be associated with “green.”
The multi-platinum rock band has announced that it’s postponing shows to promote their new album “Everyday Life,” which drops Friday, until they find a way to make them “actively beneficial” for the environment.
“Our next tour will be the best possible version of a tour like that environmentally,” said frontman Chris Martin, telling BBC News that the band was pausing a tour tied to the album while they develop a carbon neutral production.
“We would be disappointed if it’s not carbon neutral,” Martin said. “We’ve done a lot of big tours at this point. How do we turn it around so it’s not so much taking as giving?”