According to feminist Amanda Marcotte, a “politics” writer at Salon, Hallmark Channel movies are “fascist propaganda” filled with “shiny-teethed, blow-dried heteronormative whiteness.”
“Hallmark movies, as cloying and saccharine as they are, constitute the platonic ideal of fascist propaganda,” Marcotte posits in a think piece for Salon published on Christmas day.
The predictable romantic comedies always center around “MAGA-style ideas about what constitutes ‘real’ America,'” the feminist complains, adding, “Their money comes from selling a vision of America that increasingly authoritarian conservatives wish to believe once existed and can be restored again — an America that excludes most of an increasingly urban, racially diverse, cosmopolitan nation.”...
“There’s plenty of reason that empty-headed kitsch fits neatly in the authoritarian worldview,” she writes. “It’s storytelling that imitates the gestures of emotion without actually engaging with real feeling. The Hallmark movie steers clear of the real passion or deeper emotion that tends to be the engine driving more artful fiction. Characters who have real feelings, after all, can prompt empathetic reactions in the audience, and empathy for others is the greatest single threat to the authoritarian mindset. And so schmaltz walks through the paces of ‘love’ without touching on any of the messy but compelling realities of it.”