Fox News is launching a new ad campaign featuring the slogan "Real news. Real honest opinion."
"Fox is the one place where dissent is allowed," prime-time host Tucker Carlson claims in one of the ads.
"We are going to ask the tough questions because there is a lot of conventional wisdom out there that needs to be challenged," Martha MacCallum says in another. Carlson and MacCallum were weekend morning and mid-morning hosts, respectively, before being promoted to prime time in 2017.
A teaser for the ad campaign was released on Monday. Fox News will continue to roll out various ads for it throughout the week.