Wikimedia Commons - Gage Skidmore
The numbers are in, and “Megyn Kelly Today” is dragging down the “Today” show franchise, an insider explained to Page Six.
“Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards,” a source said. “They’ve taken a huge hit with Megyn as their lead-in.” Kelly’s hour of “Today” is down 32 percent compared to a year ago. And “Kathie Lee & Hoda” is down 26 percent.
“Too many people are tuning out NBC. Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed,” the source said of the slide. Another source told us that “Today” talent is concerned. “The format for Megyn’s show doesn’t make sense. Her show distracts from the ‘Today’ franchise,” the second source said.