The NFL rejected a veteran group’s request to place a full-page ad in the Super Bowl LII program because — ironically — the advertisement requesting that people stand for the playing of the national anthem is too “political” for such an arena.
AMVETS’ proposed ad, which would have cost about $30,000, was denied on the grounds that the game program has “never been a place” for ads that could be considered “political” statements.
“The Super Bowl game program is designed for fans to commemorate and celebrate the game, players, teams and the Super Bowl,” NFL spokesman Brian McCarthy said, according to USA TODAY Sports.
“It’s never been a place for advertising that could be considered by some as a political statement,” McCarthy said. “The NFL has long supported the military and veterans and will again salute our service members in the Super Bowl with memorable on-field moments that will be televised as part of the game.”