Reebok’s Attempt to Mock Trump Totally Backfired

Athletic wear company Reebok used its Twitter account to scathingly mock President Donald Trump on Friday, taking a shot at the president for comments he made to France’s first lady on Friday.

Trump made headlines Friday during his visit to Paris on Bastille Day. Trump and first lady Melania Trump were meeting with newly elected French President Emmanuel Macron and French first lady Brigitte Macron. The couples toured museums and participated in Bastille Day celebrations together.

After the Trumps and Macrons finished their visit of museums at Les Invalides, a Facebook video posted by the French government caught Trump telling Brigitte that she’s “in such good shape” and “beautiful,” according to the New York Times. Trump was heavily criticized for the comment after it went viral, The Guardian reported. That comment is what Reebok seized on.

On Friday afternoon, they posted an image to their Twitter account that appeared to be a flow chart of events detailing when it’s appropriate to use the phrase that Trump used when describing Brigitte.

Comedian Jim Norton replied to Reebok’s tweet with a Reebok ad image that features a scantily-clad woman. He wrote: “Thank you, @Reebok, for your virtuous message about when it’s appropriate to complement a woman’s shape.”


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