The enduring children’s show Sesame Street is tackling the opioid crisis with a character whose mother is struggling with an addiction.
Sesame Workshop, which is behind the show, said the new initiative features Karli, a six-and-a-half year-old Sesame Street Muppet “whose mom is dealing with addiction.”
The organization didn’t specify the nature of the character’s health problems, saying only that the issue will be explored through an ongoing series of videos and other content.
Using the story of Karli, a 6 ½ year old Muppet whose mom is struggling with addiction, we have created resources to offer hope and optimism to children and families facing similar challenges. Learn more: https://t.co/q0Dfjd3fpa #SunnyDaysAhead pic.twitter.com/qxyYWEnL9j— Sesame Street (@sesamestreet) October 10, 2019
“Favorite Sesame Street characters like Elmo and Abby Cadabby learn what Karli is going through and help their friend to cope,” Sesame Workshop said in its announcement on Wednesday.