NASCAR officially pulled the plug on a driver’s sponsorship contract that stemmed from the anti-Biden chant “Let’s Go Brandon,” but he signed for a huge deal with them anyway.
Despite the organization refusing to allow Brown to advertise for LGB Coin on his racecar, he signed a two-year deal that is reportedly worth eight figures, which will be paid out in “both cash and coin.”
Talladega winning driver Brandon Brown’s life turned into a meme, when a sportscaster tried to spin a “F–k Joe Biden” chant into “Let’s Go Brandon” cheer during a live broadcast post victory.
The Xfinity Series driver’s life has been turned upside down since the phrase became a less vulgar version of calling out Biden, and instead of gaining sponsors after his first win, he lost them.
It appeared that Brown’s luck was back on the upswing when he announced Brandonbilt Motorsports’ partnership with LGBcoin.io, a crypto currency based on the chant. He unveiled a new paint job on his Chevy Camaro displaying the company’s name at the
“From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster,” he remarked.
“The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022,” Brown concluded.
NASCAR had reportedly formally approved the deal in writing according to Brown’s spokesperson Maxwell Marcucci, but the same day as the announcement was made, the organization said they needed to review the sponsorship.
“After the announcement went live on Thursday morning, NASCAR acknowledged to us late that afternoon that we had received approval but that they now needed to discuss this at a higher level,” Marcucci commented.
Brandonbilt Motorsports learned NASCAR had rejected the sponsor partnership on Tuesday. The organization claimed that Brown “jumped the gun” with the announcement, as the deal was “was not done through the appropriate portal and was incorrectly approved without proper understanding of the LGBcoin.”
LGBcoin.io’s James Koutoulas tweeted the image of an email sent by Dale Howell, NASCAR’s Senior Manager of Racing Operations, giving Brown the go ahead on the paint job.