Nike has now unleashed a lawsuit against pro-Satan rapper Lil’ Nas after he bought hundreds of Nikes and then redesigned them to feature pentagrams and to contain a drop of human blood.
As The Daily Wire reports:
Nike filed a trademark infringement lawsuit against MSCHF, the shoe designer behind Lil Nas X’s now-infamous “Satan” sneakers Monday, alleging that the shoe design and marketing implied Nike is involved with the shoe.
The shoe maker cited a need to “set the record straight,” according to NBC News, after the shoes went viral on social media and some outraged individuals accused Nike of supporting the “Old Town Road” rapper’s embrace of the occult.
Nike on Monday sued MSCHF, a small Brooklyn-based company, over its sale of 666 pairs of altered Nike Air Max 97s as “Satan Shoes” in collaboration with the rapper Lil Nas X. https://t.co/HQeHD1QDzl
— The New York Times (@nytimes) March 30, 2021
Lil Nas X, whose real name is Montero Lamont Hill, is not named in the lawsuit, only MSCHF, which collaborated with Hill on the Satan shoe design, technically a follow-up to the shoe designer’s previously released “Jesus” shoe.
Nike had no involvement in either design; MSCHF reportedly modified deadstock Nike Air Max 97s, but the company is reportedly concerned that there has been “significant confusion” about its involvement or approval of the Satan shoe.
The lawsuit expresses Nike’s belief that its image has been damaged due to controversy surrounding Lil Nas’s creation of the satanically themed shoes.