A new project by an art collective known for producing controversial projects is allowing everyday Americans literally “eat the rich” with their latest popsicle creations.
MSCHF, the people who created “Old Town Road” rapper Lil Nas X’s “Satan Shoes” last year, has launched a new edible product line that lets people “Bite Bezos,” “Gobble Gates,” “Suck Zuck,” and ingest the likenesses of the world’s richest men.
— Michael Burkhardt (@mihobu) July 11, 2022
In their latest PR stunt, MSCHF sold the popsicles in New York City and Los Angeles out of ice cream trucks roaming around the cities from July 11-13. The “Mschfsicles” featured the faces of Tesla CEO Elon Musk, Amazon founder Jeff Bezos, Microsoft founder Bill Gates, Facebook’s Mark Zuckerberg, and Alibaba Group’s Jak Ma.
For $10 a pop, regular people could “Munch Musk” and “Snack on Jack” during the limited time promotion. Twitter was thrilled about MSCHF’s latest drop.
— vlthrasher (@valthrasher) July 12, 2022
“Jean-Jacques Rousseau said “When the people shall have no more to eat, they will eat the rich.” Now is your chance!” Tweeted one fan.
“Capitalism never tasted so sweaty (it was hot out today),” added another, who opted for the “Bite Bezos” flavor.
“I am eating the rich and then putting the remnants with the dogs–t where Elon Musk belongs,” wrote one SpaceX CEO hater.
Highly appropriate that @mschf’s #EatTheRich Popsicle drop is…… ALL MEN,” said one fan of the stunt.
One person complained that the ice-cream creations shouldn’t cost the average Joe anything to eat. “MSCHF wants you to ‘Eat the Rich’ with its billionaire popsicles. Popsicle(s) costs $10.00 each. It should be free,” they commented.
Hopefully the world’s richest men don’t take offense to their likenesses being used to sling popsicles. MSCHF was sued by Nike for creating the viral “Satan Shoes,” which contained a drop of real human blood, using Nike Air Max 97 sneakers.
They were slapped with a temporary restraining order by the shoe-maker for trademark infringement, and were forced to settle with the brand.