Twix’s new Halloween ad doesn’t feature a single candy bar, but does serve up plenty of virtue signaling.
In the bizarre commercial, a gothic witch in a minivan rolls up to a house where a boy wearing a dress is apparently home alone playing in his living room. When the witch says she’s his new nanny, he slams the door in her face, but she magically appears in his living room.
In another scene, the boy plays with a soccer ball in his front yard, when two little girls sneer at his outfit and ask why he’s all dressed up when it’s not Halloween. The boy flees into the house and the nanny appears menacingly in the front door. The girls ask if she’s a good witch or a bad witch, and she replies, “Do you want to find out?”
The nanny takes the boy to the park, and as he kicks around a soccer ball, a bully in a superhero cape runs up and says, “Hey princess, you look like a girl. Why are you wearing that?” The boy responds that “dressing like this makes me feel good.”
When the bully spots the nanny he remarks that she looks weird, and the Nanny stands up menacingly. “You look weird, your nanny looks weird, you guys are both weird.” The boy responds that they’re just different, but the bully callously points out that boys don’t wear dresses.
The wind picks up, rustling the leaves on the trees and scaring the bully, who asks where it’s coming from and what’s happening. The nanny raises her arms, clearly controlling the weather, throws them forward, blowing the bully away, and leaving only his cape behind.
After he’s gone, the nanny realizes she essentially harmed a child and tells the boy they should get out of there. When he asks if the bully will come back, she remarks, “Yeah, probably.”
Social media users were perplexed by the commercial, which doesn’t feature a single Twix bar.
“You see kids, the way to handle intolerance is with violence,” tweeted one follower. “Advertisers have targeted kids for decades but it’s not about just selling stuff anymore.”
“Cross dressing, satanism, Twix!” is one hell of marketing pitch,” wrote another.
Clearly it didn’t appeal to this person who posted: “I’m done buying @twix.”
One replier summed up how most Twitter users felt about the company’s woke marketing ploy: A: Oh thank you for showing such a lovely story against toxic masculinity and a childhood worth embracing gender expression. Twix: So you’ll buy our chocolate? A: Nah I’m more into Snickers but thanks tho.
wpDiscuz
behinf every child that thinks it’s the opposite, are prodding adults!!!