Black Rifle Coffee, a now famous conservative brand, has now decided to take its company pubic in a new $1.7 Billion dollar deal.
As The Daily Wire reports:
Black Rifle Coffee, a veteran-owned coffee company, announced on Tuesday that it is going public in a deal with the special acquisition company SPAC SilverBox Engaged Merger Corp. I.
The deal is valued at about $1.7 billion, the companies said, according to The Wall Street Journal. Former Green Beret Evan Hafer launched Black Rifle Coffee in 2014 as a veteran-centered business committed to shedding light on veterans’ issues and aiding the veteran community.
Hafer announced the deal on Fox Business on Tuesday morning in an interview with host Maria Bartiromo. Hafer said that the merger, expected to be completed in the first quarter of 2022, is about furthering the veteran-focused mission of the company.
“Timing was really important in being able to take the company public, or at least position the company to go public. Silver Box was the right partner,” Hafer said. “What we wanted to do was curate a relationship with somebody that had the same mission and intent and the commitment to the veteran community, so they’ve been able to come to the table and commit shares as part of the deal to the Black Rifle Coffee fund, which is our nonprofit section of the business.”
Black Rifle has in the past pledged to hire 10,000 veterans as part of its plan to grow the company.