California Retailers Face Fines for Displaying Separate Boys and Girls Departments

By Jtsimenc - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=87435682

A California bill proposed is forcing large retailers to sell children’s items in gender-neutral departments under the threat of financial penalty.

Under the legislation, department and big box stores would be required to eliminate “boys” and “girls” sections when selling childrens’ items and create undivided sections where traditionally gender marketed toys and clothes can be displayed side-by-side by 2024.

Retailers will also be prohibited from labeling children’s items as “boys” or “girls” on their websites, instead forced to title the categories “kids” or “gender-neutral.” Violators who refuse to comply will be liable for a $1,000 civil penalty.

Assemblyman Evan Low (D-Campbell) introduced the bill to prevent “prejudice” against non-gender-conforming children and was inspired by a staffer’s daughter, who wanted to purchase a toy that had been designated as boys.

“This is an issue of children being able to express themselves without bias,” remarked Low, who was unable to gain traction when he introduced the first version last year. “The policy behind this bill is not only important in regards to addressing perceived societal norms but also ensuring that prejudice and judgment does not play a prominent role in our children’s lives.”

Fortunately, the bill will not be another blow to struggling California small business owners, it only applies to retailers that employ more than five hundred workers. Global brand Target switched to gender-neutral children’s toy displays in 2015, the retail giant operates 297 stores in the Golden State.

When a shopper virally tweeted a pic of a toy aisle labeled as “Building Sets” and “Girls’ Building Sets,” the critical backlash provoked Target to commit to eliminating gender-based labeling and color displays in children’s aisles. However, the change does not apply to children’s clothing sections as the bill would enforce.

“Clearly – I would hope clearly – we’re still going to have a mens’, womens’, boys’ and girls’ clothing department,” A spokesperson said after the August 2015 announcement. “Barbies are still going to be with Barbies and Legos will still be with Legos. We just didn’t feel like having a sign that said ‘boys bedding’ was necessary.”

The proposed bill will also affect companies’ websites, retailers will be required to display a “gender-neutral” section online, but will still be allowed to maintain separate boys and girls categories. Target’s already set up with a legislation-approved category titled “kids” on their website that displays nationwide.

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John Barnett
John Barnett
27 days ago

This is the store’s decision not government stop this bs

madmemere
madmemere
23 days ago
Reply to  John Barnett

Dictator government boobs know -0-, zilch, nada, n-o-t-h-i-n-g about “merchandising and display’ and should keep their snotty. runny noses behind their desks!

BrewDubbs
27 days ago

What a joke…. too bad it won’t be treated like one.

J Land
J Land
27 days ago

What a load of crap. Get a frickin life.

Scotty
Scotty
27 days ago

Why does the government get to tell ANY store how to sell ANY product?
I guess soon you will have to buy “government approved” clothing! If not you will be visited by someone wearing a brown shirt

Anti communism
Anti communism
27 days ago
Reply to  Scotty

It’s called communism coming to your state if you don’t vote to stop it.

rich
rich
27 days ago
Reply to  Anti communism

that’s right the commies have taken over the media and the schools are teaching our kids how to be good communist so the future don’t look good to me

Betty K
Betty K
27 days ago
Reply to  Anti communism

It’s too late… the idiots that voted for Biden and his communist socialist friends have seen to that!!!

Shotam
Shotam
27 days ago
Reply to  Anti communism

It’s not really communism, it’s globalism and satanism.

William Scalf
William Scalf
26 days ago
Reply to  Anti communism

Absolutely
.Tge American People had better take a stand now against this Bullshit or it will be to late.

Yvette
Yvette
27 days ago
Reply to  Scotty

Soon you will not be able to wear anything with cotton in it, It will be considered racist!

Rodzzz
Rodzzz
27 days ago
Reply to  Yvette

….or anything black, white, coloured, etc.

Ripper
26 days ago
Reply to  Rodzzz

OMG. I like green and blue and mostly black clothes and I’m white and American Indian. What color should I wear???

Ripper
26 days ago
Reply to  Yvette

Don’t put out any ideas for the commies to see. They may do it when you put out ideas.

Thomas
Thomas
27 days ago
Reply to  Scotty

…..and driving a vehicle labeled “Homeland Security”.

Craig Murphy
Craig Murphy
27 days ago
Reply to  Scotty

Except you won’t be able to buy those, or brown bags either.

James Curran
James Curran
26 days ago
Reply to  Scotty

Here’s an idea… Everyone boycott clothing… Go naked!!!

Stephen Southern
27 days ago

Disgusting

Thor
Thor
27 days ago

No No No! WTF is going on? The whole country going crazy?

Yvette
Yvette
27 days ago
Reply to  Thor

Thor, You need to get your hammer out and start pouching on these people lol!!

Sandra
Sandra
27 days ago
Reply to  Thor

Your absolutely correct. It’s pure insanity. It’s like the Twilight Zone.

adrian maclean
adrian maclean
26 days ago
Reply to  Thor

YES !! Unfortunately .

Neta
Neta
27 days ago

This Evan Low needs to get an adjustment to his mental thinking…really, giving in to these crazies says you are one of them. So vote him out, and soon. Stop this insanity of the Cancel cultural, Woke, etc. If they don’t like what we have here in America, leave and go to a country of your liking.

Dolores Linthurst
Dolores Linthurst
26 days ago
Reply to  Neta

I agree! Let them go to the Middle East and pull this crap! Let the govt over there take care of them for us!

Carlo
Carlo
27 days ago

When will the government force boys to have their sack removed and wear dresses?God created men and women ,but the high and mighty government wants to hide that.

Ed Schaefer
Ed Schaefer
27 days ago

What a bunch of nonsense. When will this ever stop?

rich
rich
27 days ago
Reply to  Ed Schaefer

when trump gets elected as our president

Shotam
Shotam
27 days ago
Reply to  rich

If they will let him, they try so hard to push any agenda to make harder for Republicans to get in.

adrian maclean
adrian maclean
26 days ago
Reply to  Ed Schaefer

Only when we , the people , make it stop !

Jay
Jay
27 days ago

California beyond repair. Sad. People need to stand up. Move to a country for a reason. Freedom. Choice. Dreams. Only to try changing it to something it’s not. And what’s worse people to scared to stand up for themselves. Pathetic. Remove these people. They are dangerous

Robert Smith
Robert Smith
27 days ago
Reply to  Jay

This is what happens when your state is over run with illegals, thousands of homeless in encampments, and beaches littered with needles. You get some mamby pamby high pockets geek, pandering to the woke idiot crowd about “change”, and this is their focus.. it would be funny if it were not so truly pathetic!!

Last edited 27 days ago by Robert Smith
Barnabas Collins
Barnabas Collins
27 days ago

We need a wall, separating California from the rest of the U.S.

Robert Smith
Robert Smith
27 days ago

We need government ELECTED officials to do their f n jobs, and ENFORCE our laws of illegal overstays, fence jumping and voter fraud, and welfare FRAUD! If you can’t come here and support yourself for a minimum of a year stay the f out!!

Joyce Hansen
Joyce Hansen
26 days ago
Reply to  Robert Smith

YEAH, WHAT HE SAID. ooops, sorry, got a little carried away

Pissed Off American
Pissed Off American
27 days ago

Explosives on the fault line to slide it off into the ocean. Beach in Arizona anyone?

Joyce Hansen
Joyce Hansen
26 days ago

Easy, I can’t swim!

Nancy
27 days ago

I can’t believe that people are stupid as to allow this to happen in their state.Why do you continue to vote for people that create incidents like this.The state belongs to you the people not to a bunch of sick legislators.

J W M
J W M
27 days ago

CAN WE PLEASE BUILD A WALL AROUND THIS ASININE STATE OF ABSOLUTE IDIOTS??? THIS IS ABSOLULY THE MOST PROOF THAT THESE PEOPLE ARS TRULY MENTALLY RETARDED AND ARE A MAJOR DANGER TO THE PEOPLE AND THIS COUNTRY.THERE ARE MAJOR DIFFERENCES ABOUT CLOTHING THAT IS MADE TO “FIT” A SPECIFIC GENDER AND SIZE VS. THOSE SO CALLED “UNISEX” ONE SIZE ONE SHAPE FITS ALL. EVEN IF THEY ARE PRESENTED IF SPECIFIC SECTIONS IT DOES NOT STOP ANYONE FROM SHOPPING IN THOSE SECTIONS. THE IDIOTS ARE ALIVE AND DANCING TO THEIR OWN STUPIDITY!

SP Raymond, Ca
SP Raymond, Ca
27 days ago
Reply to  J W M

Sadly, there are many, many wonderful, patriotic, God-fearing, Constitution loving people left in California who hate what has become of our once beautiful state. The majority in the big cities are leftist idiots, but we who live in the rural parts of the state, and there are a lot of us, are good, honest, hardworking people. Common sense isn’t very common lately, especially in politics! Please don’t judge all of us based on our useless, idiotic governor and senators.We are just as sick of illegal immigrants, the ‘woke’BS, and all the disgusting gender crap as the rest of you! Perhaps more so because we have to live with it in our faces every day. It’s easy to say “then leave” but with family ties, jobs, age, and so many other factors, it just isn’t feasible for most of us or we’d already be gone.

Pissed Off American
Pissed Off American
27 days ago
Reply to  J W M

Cheaper just to terminate them.

Gail
Gail
26 days ago
Reply to  J W M

I live in CA and I abhor this government. Not all CAs are like these nut jobs!

James Curran
James Curran
26 days ago
Reply to  J W M

Boycott clothing!!! Go nude

Kimberly
Kimberly
27 days ago

I haven’t been to a Target store for their anti mild stance. I guess now I can add the big stores to my list. Too bad these politicians won’t let parents raise their children. Just because stores choose to separate gender does not prevent girls to look in the boys section or boys to look at girls toys. I’ve done that all my life and I still think I’m a girls. Yet I have a couple hobbies that are male dominated. I am still a girl because I think female and know I am female. And I’ve had a successful career in a male dominated business because I was smart enough to earn my way up. I now have a nice earned reti.

Yvette
Yvette
27 days ago

All the stores should just shut down in California and go elsewhere, Let Cali go broke!

Nine Island Girl
Nine Island Girl
27 days ago

My post is dedicated to ALL YOU TURDS who vote this garbage into office.
Including this garbage of an administration.

Gene Ralno
Gene Ralno
27 days ago

What a nation democrats have created for us. Seems the woke folk aren’t content with controlling athletics, toilet customs, floristry, wedding arrangements and the art of baking. They now wish to dictate how manufacturers label their products and how retailers market their wares. Perhaps someone ought to explain the right every American has to engage in free enterprise, even if it offends those who don’t like their own gender.

Pissed Off American
Pissed Off American
27 days ago
Reply to  Gene Ralno

Why do these clowns feel they have to dictate how to run any business when they have no skin or money in the game. If I didn’t like something or some store I DON”T SHOP THERE!. SIMPLE ENOUGH for most normal people! WOKE, please go away and play with yourself. Leave the real world alone to make a living. I’m sure that most of them either never owned a business or worked much more than fast food. I love how they think they can tell me how to spend my money to kiss their ass. Might KICK it, not kiss it.

Laxmom
Laxmom
27 days ago

It’s called FREE SPEECH…government cannot make laws that violate the constitution. File a lawsuit against them if they pass that law and attempt to punish someone for violating it. Geez, this is so disturbing!!!

Pissed Off American
Pissed Off American
27 days ago
Reply to  Laxmom

Anything to fine people to make up lost revenue from the lock down. It’s the states fault, but all they want is all the money even if you fold to pay it. I would packing to get out of COMMIEFORNIA ASAP!

irene M charbonneau
irene M charbonneau
27 days ago

what about jock straps and bras, are they going to be gender neutral???? This WOKE culture has gone nuts! Why don’t they come up with something that will actually help this country instead of their petty and stupid ideas???

Carol
Carol
27 days ago

Crazier by the day! Hope the Retailers start refusing this crazy cancel culture!

rich
rich
27 days ago

nothing surprises me anymore when it comes out of calipornia,no wonder they are all leaving that state.I just hope that the one’s who come to az will not make our state the same

Roselyn
Roselyn
27 days ago

Never liked target!! so now I really want go there. We can’t force people or children into something they don’t want to be. We all have a mind to choose what we want to be. This is just tearing the country down. And a country that is laughed at.

Dale Brown
27 days ago

Simple, don’t shop there. I like simple. Penis=boy vagina=girl! Simple really. Yes=yes no=no. Simple!

Ruth
Ruth
27 days ago

I never heard of a shopper being told you can’t buy a boy toy for a girl!!! Thirty five years ago my daughter would ask for cars, trucks, parking garage, car wash, and a kit that allowed you make bugs!!! I proudly would say this is what my daughter wants ❤️ Boys would come home to play and they always said that she was the coolest girl ❤️ My 7 year old granddaughter just asked for hot wheels!!! This has never been an issue, why now????

Smith
Smith
27 days ago

Seriously, why would Muslims care. They want their girls in black coverings and heads covered. People need to stop bowing to these terrorists. If they don’t like it then they can go elsewhere. The only reason they are here is to turn America completely into Sharia compliant, kill the infidels and take over.

Ulla
Ulla
27 days ago

Long live STUPIDITY, children have done so all along, and sometimes they have even bought things for other siblings, who were a different gender than themselves……….
what that democrat saw was ABSOLUTELY NOTHING out of the NORM…….
OBVIOUSLY he does NOT have children of his OWN…..

Pissed Off American
Pissed Off American
27 days ago
Reply to  Ulla

TOO BUSY stealing and screwing up the country to spend time with his kids. No idea what their about. The nanny takes care of them.

Ray Heinz
Ray Heinz
27 days ago

With this same thought in mind, then the rest rooms in the Senate and House of Representives can be used anyone.

James Whitney
James Whitney
27 days ago

This makes shopping online a real challenge. Don’t people realize that there is a big difference, for example, between a girls medium and a men’s medium. We are becoming a ‘let’s pretend society.’

Shelley
Shelley
26 days ago
Reply to  James Whitney

Excellent point. How does the sizing work? Just because something is labeled boys or girls doesn’t mean you cannot purchase a “boy” toy for a girl or the other way around. Same with clothing. I’ve bought men’s sweatshirts for myself because they are longer than the women’s! OH MY. This nonsense needs to stop. Apparently the democrats won’t stop until everything looks exactly the same and no one can be an individual any longer.

Teresa
Teresa
27 days ago

This is such BS. People need to vote out all the Liberals who did this to our country.

adrian maclean
adrian maclean
26 days ago
Reply to  Teresa

That is the only answer and has to happen in 2022 in both the Congress and the Senate . Then America can be restored with all the freedoms and opportunities for every American citizen .

Bobby
Bobby
27 days ago

WTF people going crazing pushing this BS

Pissed Off American
Pissed Off American
27 days ago

WTF!. Sell the kid anything they got money to pay for. Who cares if it’s a “BOY’S or a GIRL’S or IT’S TOY. Who the hell cares and why does it matter. If your that thin skinned about who you are KILL YOURSELF NOW as it’s going to get worse and you will NEVER be HAPPY, NO MATTER what happens. Please shove the PC where the SUN don’t shine and leave the rest of us alone. When these kids get grown they will be a mental mess and lost at sea of confusion AKA BS. Good Grief, Charlie Brown!

Dolores Linthurst
Dolores Linthurst
26 days ago

Our kids minds are already messed up since the lockdown of schools. We are going to have a bunch of uncooked kids with messed up minds.

MBTB
MBTB
27 days ago

Is this state totally insane? Does anyone read the Bible and believe science. Our Lord’s JUDGMENT is coming. I sure would not want to be these people.

msueh
msueh
27 days ago

Will surely make shopping more difficult – a good reason to shop elsewhere.
TRUMP WON 2020

Anna
Anna
26 days ago

Another reason to the hell out of here. Sooner the better.

Robert
Robert
26 days ago

This guy is one of those woke idiots Who think a paper sign can stop a bullet and keep you safe from criminals.

William Ray
William Ray
26 days ago

This is going to far, why no one is standing up against communism is beyond me. This entire country has turned sissy. Several years ago this shit would not be happening. That’s when this country was BRAVE, brave men with honor and that’s why it was the way it was. Now America is too sissy fide to get off the couch. Y’all’s America is a very, very weak link. Sorry, but true.

William Ray
William Ray
26 days ago

America is nothing more now than a wasteland. Communism has taken over and it seems as if it no problem with the Americans. I always heard America was the bravest and greatest of all. Well sad to say, it’s no longer what it use to be, and saddest of all, the Americans are not doing anything about it. And why would anyone of you Americans would vote for Biden to start with. With Biden in office and the Americans falling weaker by the day, America is a goner. This would be a good book to write; and I think I will. The books name will be,, The Americans Volunteered To Become Slaves, (with out any constitution).

Original Anna
Original Anna
26 days ago

Gee, why didn’t the democrat politician just tell his daughter to buy the toy. Nobody is going to stop the kid from buying a boy’s toys. My kids buy whatever toy they want, nobody stops them, except for this stupid lazy father who doesn’t seem to have a brain to know in our culture you can buy whatever you want. This is just an LGBT pushing their gender agenda which is a scientific lie. Boys are boys, girls are girls but they can walk out of a store with any toy they want, just pay for it. Gees. everything has to be a commotion with democrats. They can’t figure out how to handle anything without a commotion. And we wonder why our kids can’t seem to think straight, it’s because adults can’t think straight like this girl’s stupid father. Hope she figures it out all she has to do to get any toy is just to pay for it and without a commotion.

Jane Stacy
26 days ago

can they get any stupider

adrian maclean
adrian maclean
26 days ago
Reply to  Jane Stacy

Yes if we let them .

Linda
Linda
26 days ago

I don’t know what they are talking about a girl not being allowed to buy a boys toy. My girls have bought as many trucks and hot wheels as their male cousins have

James Brown
James Brown
25 days ago

What a total crock of BS💩We have boys and girls and others… let the others deal with their own 💩

Zues Papadopoulos
Zues Papadopoulos
25 days ago

Shut the store down in CA. Move to another state (AZ, TX, FL) and reopen, with separate boys and girls sections.

Madeleine
Madeleine
24 days ago

Are they mad? Boys department and girls department have been around for ever. California is pathetic. Boycott these silly rules.