Oscar-nominated screenwriter, John Logan, who penned James Bond flicks Spectre and Skyfall, is concerned that Amazon’s corporate wokeness will ruin upcoming franchise films.
“What happens if a bruising corporation like Amazon begins to demand a voice in the process? What happens to the comradeship and quality control if there’s an Amazonian overlord with analytics parsing every decision?” He wrote in an opinion piece.
“What happens when a focus group reports they don’t like Bond drinking martinis? Or killing quite so many people? And that English accent’s a bit alienating, so could we have more Americans in the story for marketability?”
Amazon’s $8.45 billion deal to buy MGM included all past and future Bond movies. Though executive producers Albert Broccoli and Michael Wilson retain 50% of the rights to the franchise, Logan is concerned that the tech giant is “not necessarily a champion or guardian of artistic creativity or original entertainment.”
He warns that if Amazon interferes with the creative process, it could result in a diluted version of the beloved franchise. “Everything gets watered down to the most anodyne and easily consumable version of itself. The movie becomes an inoffensive shadow of a thing, not the thing itself. There are no more rough edges or flights of cinematic madness,” he said.
He’s not concerned that Amazon has bad intentions towards the franchise, but that “it’s a global technology company with a more than $1.6 trillion market capitalization that produces on a mass scale and is obsessed with the ‘customer experience.”
Logan just wants his beloved hero to continue saving the world in style. “Please let 007 drink his martinis in peace. Don’t shake him, don’t stir him,” he concluded.