Walmart Apologizes After Juneteenth Ice Cream Backlash

By JJBers from Willimantic, Connecticut, USA - Walmart (Cranston, Rhode Island), CC BY 2.0,

Walmart yanked pints of Juneteenth-themed after being accused of profiteering off the national holiday that celebrates the end of slavery.

The company’s Great Value ice cream label released swirled red velvet and cheesecake flavored ice cream, with a label that read: “Share and celebrate African-American culture, emancipation and enduring hope.”

Juneteenth commemorates the day the day that Union soldiers told Texans that slaves were free on June 19, 1865, more than two years after the Emanicpation Proclimation. It was officially recognized as a national holiday in 2021.  

“Can you imagine a company creating an ice cream flavor commemorating the end of the Holocaust? Companies should really think through how they recognize #Juneteenth,” one Twitter user wrote. “This is why it’s important to hire diverse perspectives.”

“I would prefer a black owned company profit off Juneteenth ice cream than Walmart of all companies,” said another. “An internal survey by Walmart found many high-ranking Black employees wouldn’t recommend working there.”

The company was even accused of stealing the flavor from a black-owned company. “Here is the Black-owned ice cream company that has made red velvet ice cream for Juneteenth. Apparently it’s sold at Walmart and many other outlets. So skip that fake Walmart brand and support Black-owned business,” one person sleuthed


Walmart kowtowed to critics and issued an apology on Wednesday. “Juneteenth holiday marks a celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate,” the company said in a statement. 

Walmart executives clearly weren’t thrilled by the bad optics surrounding the product’s launch, and removed the poorly branded  ice cream from their freezers the same day.

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10 months ago

When it comes to race, you will never have a shortage of people choosing to be offended and victims.

10 months ago
Reply to  TheBerean

There are especially plenty of “white” Democrats telling “blacks” they’re supposed to be outraged by something – see the sample tweet in the article. These are the same Democrats who promote abortion, which kills a disproportionate amount of children of African descent. They promote Critical Race Theory, which victimizes black children more than any other by preaching the lie that their skin color keeps them down while claiming to be “anti-racist.” They promulgate the welfare state, which creates government-dependent poverty plantations populated by the fatherless – again disproportionately harming blacks (whether by intent or historical accident does not matter so much as the effect).

It’s time for Americans, regardless of descent, to quit following the Democrat lines and figure things out for themselves. Skin color is only skin deep. We are all humans of the same blood, with the same ultimate ancestry. All who are born of legal residents or citizens or naturalized in America are American citizens, and all are entitled to the same rights to liberty and justice. It’s time for Americans to quit tearing at each other and pointing fingers at each other for real or imagined ancestral wrongs, and start working together again to make America greater. We ought to leave our children something better than enslavement to a massive debt and hatred for those with differing appearances or viewpoints.

Juneteenth is a day for every American to celebrate – another day of liberation. It’s sad that somebody tries to besmirch a company for offering a special product in commemoration of that day – even if it is a lower-grade copy that is perhaps more affordable and available for more people than the original.