NFL Unveils BLM Themed ‘Inspire Justice’ Ad During Superbowl

kcjc009 / CC BY (https://creativecommons.org/licenses/by/2.0)

The NFL stunned many viewers by unveiling a controversial new ad which seemed to support the radical ‘Black Lives Matter’ movement.

The new ad, entitled ‘Inspire Change’ which aired during the Superbowl also revealed that the NFL would be donating $250,000,000 to combat what it referred to as ‘systemic racism.’

As The Daily Wire reports:

The National Football League (NFL) closed its season with the Super Bowl Sunday but reminded fans that, while football may be on hiatus until next September, “systemic racism” never takes a holiday.

The NFL aired its “closing argument” ad during the Super Bowl Sunday night as part of a commitment, made over the summer, to publicly address racial inequality. The ad titled, “Inspire Change,” introduced a campaign of the same name, and served as a tribute to former 49ers quarterback Colin Kaepernick, who “inspired” the league to include racial justice messaging over the course of its 2020-2021 season.

The ad, Fox News reports, “demonstrated the importance of diversity to the sport and reaffirmed the pledge it made in June to commit $250 million over a 10-year period to various methods designed to combat systemic racism.”

Has the NFL gone too far in promoting the dubious claims of radical movement like Black Lives Matter, and if so, will it cost them even further declines in ratings? Let us know what you think in the comments below.

Subscribe
Notify of
guest
75 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Jim Deutsch
Jim Deutsch
4 months ago

Huge mistake by NFL
Systemic Racism is another in long line of FALSE NARRATIVES

Donald Abraham Jr
4 months ago

The NFL will lose everything and most of it’s support and I predict a new league forming that will put America First and respect our Flag. I am tired of these spoiled millionaires.

Kathie Weinfurtner
Kathie Weinfurtner
4 months ago

Kapernick…who?

Jim
Jim
4 months ago

On the heels of one of the worst Super Bowls in the 55 year history of the game, my suggestion would be for the NFL to register as a subsidiary of the far-left Democrat Party. My suggestion to fans of the NFL is to shift to college and high school football. It is better entertainment. He wants to watch another bunch of overpaid politicians running amok over a field, glorifying themselves just like they do in Wash DC everyday.

Lawrence E Curran
Lawrence E Curran
4 months ago
Reply to  Jim

Agree NFL has lost me . Play sports not a Bunch of BS about politics .

PEGGY FACKRELL
PEGGY FACKRELL
4 months ago
Reply to  Jim

I agree with Jim! Go back to being a sport! I won’t watch anymore and don’t know anyone else who does!
They ALL need to quit pushing that false racist narrative, it does not wash!

Medio Antonio
Medio Antonio
4 months ago
Reply to  Jim

I agree with you 100%

Maggie
Maggie
4 months ago
Reply to  Jim

well Jim. I disagree. There is no one with a more dedicated work ethic than Tom Brady.
Nor anyone with more perspicacity than he to recognize the importance of every man on the team , as individuals ! and as part of the team. Sounds like you lost some money on the game. I love all levels of football. Builds character and determination in those
who play it….and hopefully in those who watch it. AND FYI Brady supports Populism in politics and in the world, …. not communism. I would bet that Mahomes will also grow in awareness after this encounter. And Kudos to him for playing with heart and an injury.

RangerEDGE5
RangerEDGE5
4 months ago
Reply to  Maggie

You can crawl to your masters. I won’t. I pray they go bankrupt. Like every other sport. It has been politically gutted.

pete
pete
4 months ago
Reply to  Jim

but college and even high school has been tainted

Linda
Linda
4 months ago
Reply to  Jim

Agree 100%

ralph king
ralph king
4 months ago
Reply to  Jim

pro football died four tears ago

sandy ciancio
sandy ciancio
4 months ago

the nfl can go to hell, have not watched pro football for three years and will never return until the nfl shows respect for the greatest country in the world and all of the service military and VETS

Carlo
Carlo
4 months ago

So the NFL supports a group that rioted, looted businesses, beat innocent people , murdered people, and threatened white people? Maybe if BLM would have destroyed some of their property and or attacked some of their executives they wouldn’t support that crap .

Scotty
Scotty
4 months ago
Reply to  Carlo

BLM has threatened and killed black people too!

Oledad
Oledad
4 months ago
Reply to  Scotty

Yes, because more than “Black activism” it supports international Communism and the destruction of the American Republic. Read their website.

Bowser
Bowser
4 months ago

Instead of running a four hour far left political advertisement and claiming it was an NFL “football” game, why not run an endless two hour loop of Nancy Pelosi, Chuck Schumer and Joe Biden discussing racism, systemic racism, the 1619 Project, how racial preferences effect global warming and everything Joe Biden has done to break down racial barriers in the past 47 years. It would be far more humorous and exciting than The Three Stooges, Puppy Bowl, reruns of the Fanne Fox/Wilbur Mills wrestle off in the fountain or photos from Hunter Biden’s laptop with color commentary by Rudy Giuliani. Well, perhaps not as thrilling as the latter.

Last edited 4 months ago by Bowser
Pat O'Malley
Pat O'Malley
4 months ago

Just a hangout for poor lost souls. Nothing more. More lost than ducks in a snow storm.

Doug1
Doug1
4 months ago

The next time please put the contact information in for the NFL or any other groups so we can email them to voice our complaints!!

Scotty
Scotty
4 months ago
Reply to  Doug1

They won’t listen to reasonable people, like you. The NFL thinks kowtowing to thugs and communists will make them money. I don’t get it.

Amanda
Amanda
4 months ago

The Super Bowl was the perfect show of reason why people are not watching sports !! So tired of them pushing THEIR pathetic political agenda.

Doug
Doug
4 months ago

So DONE with the NFL!!!

Jack
Jack
4 months ago

I watched 1 game all year, the Super Bowl. Only because I am in New England and Brady was playing. Next year I will watch ZERO games as every should do and teach the NFL who pays their bills.

Bill
Bill
4 months ago

What a joke the NOT FOR LONG league is. I hope they loose all their fans. I know they lost me long ago

Christine Getter
4 months ago

I think I will be fore going any football team or the NFL in anyway in the future. Supporting any “radical” group in the name of sports and donating $250 million dollars to combat systemic racism is offensive. In a “game” where the majority of the players are multi-millionaire black players, guess I just don’t get it. When sports becomes political, which it has, then the fun is gone.

Eliot
Eliot
4 months ago

I watched the puppy bowl instead. It was better competition and didn’t make me ashamed for being an inferior and evil white person.
But I heard from some other guys who did watch it say there wasn’t a white person in the half-time show.
NOW THAT’S RACIAL EQUALITY……LOL LOL LOL
(kinda like watch TV commercials…. WHERE’D THE WHITE PEOPLE GO???)
WOKE WHITE PEOPLE MAKE ME VOMIT.

Doug
Doug
4 months ago
Reply to  Eliot

You know I’m white in skin And I am also woke… The difference is I woke up one day and realised that these fools have forgotten everything I have seen for the last 57 years of my life. They have forgotten all the race riots of the past when they burned Detroit and Brooklyn in the late sixties and early seventies all the hard work of Martin Luther King…even Lincoln FORGOTTEN and or reinterpreted to fit the spin. These idiots woke up during the commercial break and caught some nonsense that led them to believe that the WHITE PEOPLE telling them everything is broke are the ones who broke it and now they have to fix it… no matter whose rights it tramples. They never served in the military and they probably all live or grew up in privileged white neighborhoods. I’m woke and I’m watching.

ABUTOM
4 months ago

NO FANS LEFT NFL. FIRST GAME I WATCHED IN TWO YEARS AND IT WAS WON BY TWO WHITE GUYS. AS SOON AS THEY MAKE THE MAXIMUM HEIGHT IN CHICOM BASKETBALL 5 FEET IT WILL BE WON BY 5 WHITE GUYS. PLEASE DON’T CALL ME A RACIST BECAUSE MY TITLE FROM THE 50’S IS N LOVER.TO MY FRIENDS I SAY LOOK AROUND MAN COMMUNISM IS SLAVERY. BARTENDER CHAMPAGNE I HAVE A TRUMP COUPON. PLAY SOME ROY HAMILTON. SPIRIT OF AMERICA PARTY RADIO SHOW ON BLOGTALKRADIO.COM

Sandy
Sandy
4 months ago

I am SO tired of the NFL trying to push their political agenda
Seem to me BLM has received over one billion dollars, ask them what schools, disadvantaged cities or a group of Black Lives people in need of help, BLM has helped, Zero as of this time. Springsteen’s add re: jeep was so biased. Tired of
NFL!!!

D. Miller
D. Miller
4 months ago

Waste of good money. There was upwards of $20 trillion dumped into the war on poverty
since 1970s. Result more poverty in both black communities and even poor white communities and it destroyed the black community and its culture. Now a corporation wants to add to the disaster and even support BLM, a Marxist org supporting the Democratic party. This will further decrease the viewing and attendance for the NFL.

Old man
Old man
4 months ago

The only people being racially profiled now is the white Male, he is being, fired, put at the bottom of the list for financial help to attend college, treat as if he us a racist just because he is white and male, made to take the back set to all forms of entertainment in preference to showing black shows and are refused the funds to produce any shows that does not put forth the black man or woman as superior in every way the white man or woman. We are quickly becoming the people being racially pushed to the back of the bus.

P W
P W
4 months ago

Last night epitomized why I am disgusted with the NFL. I have boycotted the entire season until the NFC & AFC Championship games and the Superbowl, so I cheated and watched 3 games the whole season, I used to buy the NFL package and live in a town with an NFL team, in case anyone from the NFL is interested.

NFL, you lost my money, almost lost my eyeballs and now I have lost my patience. For as long as I could watch that atrocious performance last night by KC and by the refs, the most exhausting part of the game was not Tony Romo constantly using the word especially but pronouncing it “ex-specially”, although that was ex-specially annoying to know that a guy gets like $1MM per game to pronounce the English language wrong.

The most exhausting part of the Superbowl was the litany of commercials preaching to me on how to live my life, mostly from people that most likely don’t follow any of what they are spewing. If I want advice from you, I will ask for it, until then shut the hell up and try selling me your product not preaching to me about what you want me to do. Honestly, what marketing school tells the advertiser to browbeat their potential customers? We are not going to follow the dictates of someone we don’t care about, these are the worst marketing ploys I have ever seen. I am less likely to buy your product now that you have run that commercial, and you just paid like $5.5MM to run that dumb 30 second commercial, congratulations, mission accomplished I hate your company and your product, quite preaching!

TomB
TomB
4 months ago
Reply to  P W

With you 100%…

Bowser
Bowser
4 months ago
Reply to  P W

Watch Navy v. Notre Dame – America, plenty of pageantry, patriotism, God and Country, singing the alma maters of each school, flags, heroes, and you won’t find the God-less Democrats there as a bonus.

Lisa
4 months ago
Reply to  Bowser

When I first came to this country, I had to learn about football. I grew up with soccer and rugby.
Regarding to the race issue, I have friends from different cultures and it’s the politicians and wealthy citizens, that create more to the fire. I was appalled when I first saw players not honoring the national anthem. What broke my heart, when I saw one player, who served for this ungrateful country standing all alone. After that, any kind of sport was no longer on my want to do list. This is not the country I came to, a long time ago. We are a military family, a veteran and some still serving. The world is going bunkers and now we can’t even watch sports anymore to get away for a little while. Bad day for the USA. God bless you all!

Scotty
Scotty
4 months ago
Reply to  Lisa

Common sense is not very common in America these days.

T E
T E
4 months ago

I remember not too long ago, football fans said they were “done” with the NFL with the BLM, taking a knee, refusing the National Anthem, and so on. But, as soon as the games were back on, that was and is ignored and the fans are back…short memories or fake, spur of the moment rhetoric?

Susanne Brisach
Susanne Brisach
4 months ago

So does that mean they’ll be drafting more white guys to even out the teams??’

Scotty
Scotty
4 months ago

Only if they tow the Communist Party line!

Rivahmitch
Rivahmitch
4 months ago

Precisely why I stopped watching the NFL and destroyed all my gear after 0ver 60 years as a fan when all this racist crap started and Goodell decided to support it. I hope their league dies a slow and painful death.

George Lukens
George Lukens
4 months ago

Now I’m sure I will never watch another NFL for as long as I live. Nuff’said

Patty
Patty
4 months ago

”Diversity of the sport”
That’s a laugh. Football is mostly Blacks. How many East Indian, Hispanic, even Caucasians can you name that make a living playing football?

Rod
Rod
4 months ago
Reply to  Patty

I agree with about 90% of the above comments. So, I guess you know where I stand. 90% of the players are black – Blacks make up about 15% of the population. What were you saying about equality.?

ranman
ranman
4 months ago

Not even close to being a “macrocosm” for anything, especially with the money these fake activist get paid!!
You must be kidding me!!!
The NFL just bent over to welcome any cause, the Libetards want to throw up as “Critical” to the people, to have at them!!!

That’s right….the seasons over, so they’ll all stop crying until next year when their TV platform is back!!!

What a JOKE!!!!!

Scott Sherwood
Scott Sherwood
4 months ago

Due to the political stance and the succumbing to the Far Left’s agenda, I had stopped watching football this year. The football game was on in our home, as my 16 year old was interested. It was again obvious that the agenda was to overcompensate on the “diversity” side of things. Let me be clear, I am all for equality, no matter what your skin color. BLM is not an “equality” movement and does not represent traditional American values; therefore, I have chosen to not support the NFL nor the NBA. It is sickening that the NFL is pretending to be an advocate for unity when the Organization supports a very dividing movement.
The commercials that include a disgusting act such as Cardi B is also a shame.

Tony Winters
Tony Winters
4 months ago

I for One Don’t think that the NFL has gone far enough, in fact, I will not be satisfied until they are Gone Completely. The entire NFL is nothing but a bunch of Elitists who look down on the very people that provide them with their exurbanite paychecks. They contribute very little if anything to society as a whole, they provide entertainment and that is all. When I was a kid guys played for a team for years. At the beginning of the new season, you knew who was going to play and in which position, because that’s where they were last year. In today’s NFL the players are no better than a hooker; they will jump from one team to another if the price is right. I would rather watch High School Football than any NFL game.

Ernest Lane
Ernest Lane
4 months ago

The NFL is spending $250 million to fight “systemic racism.” They should have saved their money; there _is_ no systemic racism. In fact, the only racism I ever saw is when a black store clerk in South Carolina told me, “we don’t serve your kind here.”

Billy Sturdivant
Billy Sturdivant
4 months ago

absolutely, thats the reason I stopped watching the games last year. This commitment from them for $250, 000, 000.00 only reinforces that decision. Bill Sturdivant

Barb
4 months ago

The NFL is digging its own grave as long as they continue with this pathetic attempt to placate terrorists groups such as BLM. I think the average American can see through the hypocrisy of multi millionaires taking a knee in protest .

Suesja
4 months ago

I had to switch channels for a while as they ran this pack of lies.

Sage
Sage
4 months ago

The NFL is dead to me.

Beth
Beth
4 months ago

Yes as for my house we want be watching nfl.

Ocomonman
Ocomonman
4 months ago

No

Last edited 4 months ago by Ocomonman
David
David
4 months ago

I stopped watching the NFL when the Owners allowed their Slaves to use our pastime as their Social Justice Hour. The NFL died of “Colin Cancer”, enabling a bunch of entitled millionaires with a significant number of criminals among them to paint the entire Thin Blue Line as Systematic Racists. It’s no surprise that the BLM Marxist’s feature prominently in this effort to divide us, keeping us distracted from the ongoing assault on our Republic. The Left has ruined another great American staple and replaced it with a whiny bleating symphony of victimhood.

Pizzaman7
Pizzaman7
4 months ago

I didn’t watch any football this year and I knew what was coming for the Superbowl. Looking at the snippets of video it’s worse than I thought it was going to be. I’ve had enough of the Communist Football Network. Their “inclusion” excludes a lot more people that it includes. If I was a cop in the stadium I would of quit and left. All from a sports league with 70% black players ! We should complain !

David
David
4 months ago

I have been an NFL fan for decades, but with the NFL’s adoption of radical organizations like BLM, I did not watch one game this season, and I did not watch one second of this years Super Bowl. America is not a racist nation. Break the law, whether you are a police officer or Joe Blow on the street, the laws on the books should be applied full force to both individuals. Just love your neighbor as yourself. These movements just decide us even more. This path is so sick sad sorry and wrong!

Nfl Selfdestructed
Nfl Selfdestructed
4 months ago

I remember the NFL, ie national felony league before it became obsolete. The left destroys everything it touches. Funny, haven’t missed a super bowl for 30 years until this year, didn’t even know who was in the super bowl. Didn’t watch a single game. I’m sure BLM advertising and donors will support the loss of viewership and ratings, Right?

Billie
Billie
4 months ago

Yes, it will hurt them further. All this stuff pushed on people who just want to relax and enjoy some time away from politics, etc. is what has hurt their ratings already. It will only get worse if they continue this. I quit watching two years ago.

Doris
Doris
4 months ago

Well I stopped watching after half time came on was tired of all the commercials pushing their agenda. I want to enjoy the game not to get indoctrinated.. I have free will. And I love my country..

Scotty
Scotty
4 months ago
Reply to  Doris

Next year don’t watch at all, Doris. The only way to get their attention is hit them in the wallet!

Jim
Jim
4 months ago
Phred
Phred
4 months ago

I read all (at this point) 21 comments, and l must say, l agree with everyone of you! The Jeep commercial with Springsteen made me wanna puke! The anti-American “Born in the USA” hypocrite who wanted to “exorcise” the White House a few months ago, now says we should all “come together”, now that the socialists are at the helm!
STICK IT BRUCE!

McRant
4 months ago

Color me surprised. This isn’t the first nor the last time the NFL wants to virtue signal.

Jerry Moore
Jerry Moore
4 months ago

I am going to consider very seriously to quit supporting or watching NFL as I have with watching NBA since MJ retired can’t stand LB

NavyVet4Freedom
NavyVet4Freedom
4 months ago

Black Lives Matter is a MARXIST DOMESTIC TERRORISM ORGANIZATION.
THERE IS NO SYSTEMIC RACISM IN AMERICA.
IS THERE RACISM? YES. RECENT POLLS INDICATE BLACK PEOPLE HAVE BEEN ENCOURAGED TO BE RACISTS TOWARDS WHITE PEOPLE.
THAT IS THE COLLECTIVE DIVISIVE POLICY OF DEMOCRAT’S MARXISM, COMMUNISM THAT IS ROOTED IN EVIL AND WILL DESTROY THE FABRIC OF AMERICA.
BLM has attacked and injurred Thousands, some disabled for Life, and Mudered Innocent Black People including a Mentally Retarded 20 Year Old Young Black Man who was beaten to death in one of the many Cities they destroyed last Summer.

James Whitney
James Whitney
4 months ago

If systematic racism existed, how could the NFL have such a strong percentage of black players on their rosters. The same scenario exists in Major League Baseball and the NBA. Other minorities such as hispanics and asians are also found throughout these sports.

BIGJIM613
4 months ago

This and the racist attitude of the NFL since the idiot knelt during the National Anthem years ago I have not watched or attended any NFL affair. I will not give my money to a bunch of racist. What % of the players are white versus how many are black so don’t piss on my leg and tell me it’s raining. I have not watch any pro sports in many years not even a car race since they to have fallen for the B.S. blm. Only hope is in Chicago and they will keep the population low and make room for others.

Scotty
Scotty
4 months ago

What super bowl ?

Jane Stacy
4 months ago

you could get rid of every white person in the world and blm would just find someone else to put the blame on