The company that licenses Ivanka Trump’s fashion line has relabeled inventory without the First Daughter’s knowledge in order to sell the merchandise at a discount retailer.
G-III Apparel Group, the company that owns the rights to manufacture and distribute Trump’s line, has admitted to changing the labels on some items to Adrienne Vittadini Studio, according to Business of Fashion.
American discount retailer Stein Mart is selling the clothing under Trump’s new alias. Business of Fashion broke the story by posting photos of identical articles of clothing, some labeled as Trump and others with the Adrienne Vittadini Studio tag.
“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization,” G-III said in a statement to BoF. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labeled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”