The company has stated that it plans to use Stewart's knowledge of product development to help the company grow.
Snoop Dogg's influence on business magnate Martha Stewart opens a New Window. keeps "growing."
The TV personality announced on Thursday that she has partnered with marijuana grower Canopy Growth to develop a new line of CBD-based products for both animals and humans.
Stewart is expected to play an advisory role in the development of the new products along with Sequential Brands Group, a consumer brands company that works with the homemaker. Shares in Sequential surged on the news.
"I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living," Stewart said in a statement. "I'm especially looking forward to our first collaboration together, which will offer sensible products for people's beloved pets."