NBC’s Megyn Kelly could not even get 3 million total viewers this week, hitting another new low as her sunday newsmagazine show’s ratings continue to plummet.
Because of NASCAR’s rain-delayed and caution-filled Brickyard 400 race on Sunday, Kelly’s show aired at 9 p.m instead of 7 p.m. But she could not hold some of NASCAR’s audience, as Sunday Night with Megyn Kelly got just 2.71 million total viewers, down from her previous low of 3.1 million total viewers last week, according to Nielsen data.
She slightly improved in the 18-49 demo, getting a .5 rating compared to her .4 rating the previous two weeks. But, as Breitbart News has noted, absence did not make the heart grow fonder for Kelly.
Kelly took a week off during the Fourth of July holiday weekend, and she has failed to beat the years-old Dateline rerun that ran that weekend in total viewers and the key demo since her return. That years-old Dateline rerun got 3.73 million total viewers and a .5 rating in the key demo.