Fox News was named the most talked-about brand online on Tuesday, receiving an award from Engagement Labs, a data and analytics firm.
Fox was the only television network to make the list of brands in any category Engagement Labs judged. In the online category, the 22-year-old cable news network topped the NBA and the NFL as the most talked about brand.
“Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch. Such conversations have a large impact on the revenue of the brands being discussed,” according to an Engagement Labs release. “The Most Talked About Brand Award is given to those with the highest volume scores online and offline in 2017. Walmart clipped the top spot as the Most Talked About Brand offline. Meanwhile Online, the Most Talked About brand was Fox News, which both won the ratings war in 2017 and found itself in the social media spotlight.”