Cosmo Slams Victoria’s Secret for ‘Cultural Appropriation’ in Lingerie Design

Feminist flagship magazine Cosmopolitan is calling some Victoria’s Secret lingerie “racist” after the company’s annual fashion show, which just taped on Wednesday in Paris, France.

The lingerie mega-store, whose models are as celebrated as film stars, was attempting to showcase “a celebration of culture” for this year’s holiday extravaganza, but Cosmo critic Helin Jung was having none of it.

Under the headline “Why Can’t Victoria’s Secret Stop Designing Racist Underwear?” she fumes, “Don’t let yourself be hoodwinked by Victoria’s Secret’s brazen attempt to re-label what is clearly cultural appropriation by turning it into a celebration of ‘culture.’ The brand and its creative leads shamelessly cherry-picked imagery, breaking apart aesthetic references from wherever they wanted and stitching them back together again. They’re telling us it’s worldliness. It’s not, it’s a hack job.”

Jung is especially outraged that the lingerie designers used “strips of culture” of diverse geographic origin, including Nepal, Peru, Mexico and China, something the critic dismisses as “too many bits of this and that,” all based on a premise of “unfortunate intentions.”


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