Anheuser-Busch InBev, the parent company of beer brand Bud Light, has pulled the company’s Amy Schumer-Seth Rogen-starring “Bud Light Party” television advertisements weeks ahead of schedule as sales of the beer declined in the third quarter.
Adweek reports that AB InBev pulled the ads “a little earlier than expected,” though a spokesman for the brewer said the ad campaign was always scheduled to end in the fall. The campaign, which launched just before the Super Bowl earlier this year, features the Canadian actor and Inside Amy Schumer comedian urging Americans to join a mock “Bud Light” political party, in a play on this year’s presidential race.
One advertisement in the campaign, “Equal Pay,” received a strongly negative reaction online. In it, the pair decry decry the gender wage gap while Schumer plugs the beer by proffering that it “costs the same, whether you’re a dude or a lady.”