Super Bowl LI is still 18 days away, but Madison Avenue’s TV ad controversy game is already underway.
Fox, which will broadcast this year’s NFL Championship game, has asked for changes to a 90-second commercial from a building supply firm that features a border wall.
The spot, from 84 Lumber, a first-time Super Bowl advertiser, was deemed by Fox to be too controversial, a spokesman for ad agency Brunner told The Post. Fox declined to comment.
The original commercial is said to feature people peeking from behind a wall in a search for a job, according to a report in Campaign magazine, which first reported the dispute. The ad has been resubmitted, according to an agency spokesman, who said the spot was about helping 84 Lumber attract talent.