Carmakers Mercedes-Benz, Hyundai and BMW are pulling their advertisements from Fox News' The O'Reilly Factor after a slew of sexual harassment claims against host Bill O'Reilly were made public Saturday, The Hollywood Reporter has learned.
Mercedes, calling the accusations "disturbing," confirmed Monday that its ads have been "reassigned" in a statement.
"We had advertising running on The O'Reilly Factor (we run on most major cable news shows) and it has been reassigned in the midst of this controversy," a Mercedes-Benz spokesperson told The Hollywood Reporter. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now."
A rep for BMW of North America told THR: "In light of the recent New York Times investigation, BMW of North America has suspended its advertising with The O’Reilly Factor."
Hyundai released a statement late Monday announcing it was pulling its ads from The O'Reilly Factor. The Korean carmaker said that it was "reallocating" upcoming ads "due to recent and disturbing allegations." The company added that it sought to partner with companies that shared its "values of inclusion and diversity."