The collaboration between Bud Light and transgender activist Dylan Mulvaney has stirred up controversy, with musician Kid Rock spearheading the criticism against the brand. Kid Rock expressed his displeasure on social media and even resorted to shooting at cases of Bud Light beer. Mulvaney had posted a video on Instagram, showcasing a customized beer can featuring her image and endorsing Bud Light during the NCAA basketball tournament. As a result of the partnership’s confirmation, there are now demands for a boycott of both the Bud Light brand and all products from Anheuser-Busch.
The Daily Wire reported:
“F*** Bud Light,” Kid Rock concluded. “And f*** Anheuser-Busch. Have a terrific day.”
— KidRock (@KidRock) April 4, 2023
At first, followers couldn’t figure out if the posts were part of a prank because they were posted on April Fool’s Day. But the beer retailer confirmed the partnership days later in a statement.
Anheuser-Busch faced severe backlash for its collaboration with a transgender influencer, resulting in a staggering drop of over $6 billion in market capitalization. In response to the controversy, Anheuser-Busch InBev, the parent company of Bud Light, released a statement that made no reference to Mulvaney or an apology to customers. Instead, the statement emphasized the company’s dedication to producing excellent beer and creating a positive impact in communities. Numerous public figures, including country music icons Travis Tritt and John Rich, would also express their criticism of Bud Light’s partnership with Mulvaney.
— Anheuser-Busch (@AnheuserBusch) April 14, 2023