How Megyn Kelly’s Ratings Are Doing After Interviewing Trump Ally

Three episodes in, Megyn Kelly’s Sunday Night is suffering from no shortage of attention. The former Fox News personality’s transition to NBC host got especially bumpy this past week with the show’s heavily-dissected decision to interview controversial radio host and Infowars entrepreneur Alex Jones.

The episode finally aired Sunday, averaging 3.5 million viewers, a 0.5 rating among adults 18-49 and a 0.7 rating among adults 25-54. By all measures, that’s virtually the same showing Kelly got with final adjustments during week two — again trailing a 60 Minutes repeat.

Audio of the interview leaked prior to the telecast when Jones posted it online in an effort to discredit Kelly’s line of questioning. Kelly most notably asked Jones, a man who peddles both conspiracies and questionable dietary supplements, about his motivations for calling the devastating 2012 mass murder at Connecticut’s Sandy Hook Elementary a “hoax.”

Merely sitting down with Jones did not go over well with Sandy Hook families and a few advertisers. NBC News went aggressively on the defense, trotting out elder statesman Tom Brokaw to read an essay about the need to interview characters like Jones, due to the reach of their “poisonous claims.”

Kelly’s first episode came out of the gate rather strong, averaging 6.2 million viewers. Her second episode, however, dipped down to 3.6 million viewers and was dwarfed by competitor 60 Minutes — despite the fact that NBC paired the show with a winning Stanley Cup final.

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1 year ago

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