Starbucks kicked off the holiday season Monday and debuted its new green cup, which is noticeably lacking traditional festive vestiges.
The new green cup does, however, feature a “mosaic of more than a hundred people drawn in one continuous stroke,” according to a company statement.
“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our county, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, Starbucks chairman and CEO.
The coffee giant revealed the never-before-seen green cups Monday and made them available to U.S. costumers Tuesday.
