Why Starbucks Holiday Cups are Green This Year

Starbucks kicked off the holiday season Monday and debuted its new green cup, which is noticeably lacking traditional festive vestiges.

The new green cup does, however, feature a “mosaic of more than a hundred people drawn in one continuous stroke,” according to a company statement.

“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our county, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, Starbucks chairman and CEO.

The coffee giant revealed the never-before-seen green cups Monday and made them available to U.S. costumers Tuesday.

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