Fox News hosts Tucker Carlson and Greg Gutfeld trolled chocolatier Mars, for making M&M’s more “gender-inclusive” with an update to their cartoon mascots.
Mars announced on Thursday that M&M characters would be revamped to reflect the company’s “global commitment to creating a world where everyone feels they belong and society is inclusive,” and would emphasize their “personalities, rather than their gender.”
We’re on a mission to create a world where everyone feels they belong using the power of fun! Join us in being for all funkind. #ForAllFunkind Check out https://t.co/Mq7wG9sX8v for more! pic.twitter.com/IzWI5wgW4S
— M&M'S (@mmschocolate) January 21, 2022
“Bet you didn’t think M&Ms were pushing intolerance, but they were, they’ve been changed,” Carlson said as he showed side by side clips of the character’s before and after photos.
“The green M&M, you will notice, is no longer wearing sexy boots. Now she’s wearing sensible sneakers. Why the change?” He mocked. “Well according to M&Ms, “We all win when we see more women in leading roles.”
Carlson contended that “leading women do not wear sexy boots, leading women wear frumpy shoes. The frumpier the better, that’s the rule.”
He showed another slide of the new brown M&M, who the company “transitioned from high stilettos to lower block heels,” which he pointed out, were “also less sexy.”
“That’s progress. M&Ms will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous,” Calson deadpanned. “Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal. When you are totally turned off, we’ve achieved equity. They’ve won.”
Gutfeld picked up the thread on “The Five,” on Saturday morning. “Will M&M’s still melt in your hand if they identify as trans?” He quipped. “When I eat a bag of M&MS, do I wonder which color and shape best represents my identity? No, because it’s f–king chocolate.”
In a follow-up crack, he said the company could update Three Musketeers by replacing their swords with protest signs.
“If you really truly want to make an M&M feel like they belong, you probably shouldn’t be eating them,” he continued. “I mean, what kind of message does it send to children when you devour these non-binary bonbons?”
Watch “The Five’s” segment: