Victoria’s Secret is losing its sex appeal to “evolve” with the woke times, and has dismissed the brand’s fleet of heavenly supermodels to embrace “gender equity advocates.”
To replace the likes of Heide Klum, Gisele Bundchen, and Adriana Lima, the lingerie retailer has tapped a slew of “women famous for their achievements and not their proportions.” The new “VS Collective” campaign will feature U.S. women’s soccer star Megan Rapinoe, who said the message that the Angels sent was “really harmful.”
“As a gay woman,” Rapinoe remarked, “I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated.”
She also noted that the company’s previous way of marketing lingerie was, “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. And it was very much marketed toward younger women.”
In addition to Rapinoe, the brand has hired “Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Essler, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor.”
In 2019, former CEO Leslie Wexner said the Angel’s era was over. “Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to rethink the traditional Victoria’s Secret Fashion Show,” he announced.
Current CEO Martin Waters claims that “Right now, I don’t see [the Angels] as being culturally relevant.” He’s been waiting to execute them since before he got the job title. “I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it.”