Budweiser released their newest Super Bowl advertisement on Tuesday and people cannot stop talking about it.
The one-minute spot tells the story of one of the Budweiser co-founders and his “pursuit of the American Dream” and what he had to go through to achieve it.
The commercial is a stark contrast to Budweiser’s typical, feel-good Super Bowl ads filled with their iconic Clydesdales and puppies (although the horses do make a brief appearance). The advertisement titled “Born The Hard Way” tells the story of the beginning of the beer’s history and takes a stand on the current immigration ban debate in the process.
The advertisement seems to be implying a stance on the immigration debate sparked by President Trump’s executive order placing an immigration ban on seven Middle-Eastern nations. But Budweiser vice president Ricardo Marques insists that the ad is not meant to convey a political message.
“Adolphus Busch made an incredible journey to this country, and that’s really what this is about. It’s about his vision, his dream, everything that he doest to achieve that,” Marques told AdWeek.