The Reason O.J. Simpson Never Went on ‘Celebrity Apprentice’

In an effort to gin up interest in his newly revamped “Celebrity Apprentice” in 2008, Donald Trump entertained a controversial idea: bringing on O.J. Simpson as a contestant.

The proposal was quickly and unequivocally shot down by NBC at the time. The company released a statement in April 2008 saying, “NBC representatives have never considered O.J. Simpson for the next season of ‘The Apprentice,’ nor will.”

But in interviews on television and on the radio, Trump talked about how he wanted Simpson — who was acquitted for the murder his ex-wife in a sensational 1995 trial — on his reality show.

“I do have to tell you about O.J. and ‘The Apprentice,'” Trump said in July 2008 on the Howard Stern Show. “NBC went totally crazy when I wanted to put O.J. on The Apprentice.”

Trump added that while he was friendly and played golf with O.J. before the murder trial, he abandoned him when he “realized he killed his wife.”

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