A feature story published Friday in the The Hollywood Reporter reveals that the manufacturers of many popular guns do not worry about advertising their products because they know Hollywood will advertise for them, often for free.
This may come as a shock to many who accustomed to associated Hollywood with gun control, especially considering the anti-gun tweets of Julianne Moore, Cher, Chris Rock, John Legend and Adam Lambert. Not to mention the anti-gun PSAs of Alec Baldwin and Michael Douglas, the gun control rants of Liam Neeson and Matt Damon, and the praise Bradley Cooper, Will Ferrell, and 98 other celebrities heaped on President Obama for his January 5, 2016, executive gun controls. And we cannot forget director Harvey Weinstein’s pledge to make an anti-gun movie that he said will make the NRA “wish they weren’t alive.”
Did I mention Kim Kardashian? She is all-in for gun control too.
Yet gun use in Hollywood productions is actually on the rise. According to THR, “the average number of [gun] models used between 2010 and 2015 was 51 percent higher than a decade earlier.” Moreover, the appearance of guns in Hollywood productions is so ubiquitous that some manufacturers–like Kahr Arms–trust their advertisement to Hollywood appearances.